Expectations for an effort to rebrand Europe’s securitization industry, making it more acceptable to regulators and investors, are decidedly mixed.

The initiative from the Association for Financial Markets in Europe (AFME) and the European Financial Services Round Table (EFR) to award a stamp of approval to securitizations meeting criteria for quality, transparency and standardization was all the buzz at the ABS Global 2012 conference, which is being held this week in Brussels.

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