Santander Consumer USA Holdings named Blythe Masters nonexecutive chairman, replacing the executive who quit the post less than two weeks ago and a week after the subprime auto lender's parent company was hit with a regulatory order.

Masters, the chief executive of blockchain-technology startup Digital Asset Holdings, joined Santander as chairman Wednesday. She succeeded Thomas Dundon, who left the lender on July 2 to "pursue new opportunities." Dundon was also chief executive of Santander Consumer, a company he co-founded and eventually sold to the Spanish banking company Banco Santander.

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