A new mortgage firm has been launched for consumers to receive free advice on, and arrange, their mortgage via email.

The firm, Email Mortgages, will help homeowners select the best mortgage available for them. However, rather than dealing with customers through the traditional channels of the telephone or face-to-face meetings, the  company offers its advice through emails.

"We have decided to launch this new and unique service despite the testing times," said Michael White, chief executive oficer at the new firm in a press statement. The global economic crisis means it is more important than ever that homeowners and first time buyers get the best advice possible when negotiating their mortgage deal. It is already appealing to consumers leading a hectic lifestyle who want professional ‘unpressured' mortgage advice to ensure they get the most competitive mortgage rate available for them."

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