GE Commercial Finance's restructuring group named Penny G. Friedman to lead its origination efforts for the Central Region. Friedman, a senior vice president based in Chicago, will report to managing director Stuart Armstrong. Friedman joined GE Commercial in 1994 and will lead a team that includes senior vice presidents Elias Makris, Howard Steinberg and vice presidents Mac Fowle and Angela Harmon as well as sales associate Katie Phelps.