Societe Generale Corporate & Investment Banking (SG CIB) appointed Naseem Haffar as its U.S. head of loan sales and trading.

Haffar, who has been focusing on selling credit instruments, joins the firm after over 10 years at JPMorgan Securities. He was most recently as managing director in credit sales.

Haffar, who will be based in New York, will be reporting regionally to Arnaud Achour, the head of capital markets and syndicate for the Americas, as well as to Alvaro Huete and Ghislain de Brondeau, the global co-heads of syndicate and loan sales and trading.

The new hire, who has a track record building client relationships with hedge funds, institutional investors, CLO managers and commercial banks and who has generated creative investment ideas for clients, will lead SG CIB's sales and trading efforts in the U.S. as the firm continues to expand its debt platform in the region.

He is among several appointments the firm has made recently to its U.S. business. These hires are connected to major initiatives underway such as the creation of a U.S. dollar franchise and the expansion of the bank's U.S. credit, rates and foreign exchange activities.

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