Officials in three large U.S. states – Illinois, New York and California – are simultaneously taking initial steps aimed at taming the largely unregulated realm of online small-business lending.

The recent burst of activity in state capitols comes in response to pleas by nonprofit lenders that operate in New York City, Chicago, Los Angeles and elsewhere. Those lenders are being barraged with requests for help from troubled business owners whose financial problems became more severe after they took out high-cost online loans.

The state-level push to regulate one of the fastest-growing segments of finance reflects impatience with Washington, D.C., where a slew of agencies have expressed an interest in regulating online small-business lending, but none have taken decisive action.

"The issue that faces U.S. regulation is that we don't have a single regulator who is entrusted with this responsibility," said Karen Mills, the former head of the U.S. Small Business Administration who is now a senior fellow at Harvard's business school and school of government.

A survey last year by seven regional Federal Reserve banks found a 15% satisfaction rate among small-business owners who got approved by an online lender. That compared to a 51% satisfaction rate at large banks and 75% at small banks.

The business practices that are under the microscope include annual interest rates that often exceed 50%, disclosures that borrowers often find confusing, and payments to brokers who have an incentive to steer borrowers into more expensive loans.

Many of the complaints involve providers of merchant cash advances, which obligate business owners to pay a fixed amount of their future receipts.

Calls for action at the state level are still in their early stages, and it is not clear whether they will succeed. In Illinois, where the effort has progressed furthest, pushback is coming not only from online lenders, but also from bankers and groups that represent small-business owners.

If legislation that is currently under consideration by the Illinois Senate is enacted, it would be the toughest in the nation.

The Illinois bill would bar online lenders from making loans in which the total monthly payments exceed 50% of the borrower's monthly net revenue. It would also make digital lenders liable for any misrepresentations that their brokers make to borrowers. And it would mandate clear disclosures of the loan's term, its annual percentage rate, any prepayment penalty, and the total amount the borrower owes over the course of the loan.

A separate requirement would require lenders to disclose the percentage of their loans that have defaulted. In addition, online small-business lenders based in other states would be required to obtain Illinois lending licenses.

The bill's supporters argue that many small businesses are mom-and-pop operations, and need the same kinds of borrower protections that have long been in place for consumers.

"They're not that sophisticated," Dory Rand, president of the Chicago-based Woodstock Institute, said in a February interview. "They don't understand what they're getting into."

"These are truck drivers and people who run day-care centers and barbers," added Jonathan Brereton, the chief executive officer of Accion Chicago, a nonprofit lender that seeks to help overburdened small businesses.

But opponents of the Illinois legislation argue that self-regulatory initiatives like the eight-month-old Small Business Borrowers Bill of Rights should be given a chance to succeed. They also contend that a state-by-state approach to regulation will make it hard to operate a nationwide online lending business.

"My members would prefer one uniform national framework, under which transparency and disclosure provide an environment where small business owners have choice for capital," said Tom Sullivan, executive director of the Coalition for Responsible Business Finance, a recently formed online lending trade group. "But as these issues come up in the different states, we will certainly want to work with legislators so they get it right."

The Illinois legislation, which has bipartisan sponsorship, was approved earlier this month by the state Senate's Financial Institutions Committee. But the measure encountered opposition during a public hearing last week, and its backers promised to work with critics to refine the measure.

The Illinois Bankers Association is among the industry groups that oppose the bill. The legislation contains language stating that its provisions do not apply to banks and credit unions, but the state banking association is concerned that banks will eventually be swept in. And even if they aren't, President Linda Koch said that the trade group will still oppose the legislation, based on the principle that business-to-business lending should not be regulated at the state level.

"Illinois is not equipped to address the shadow banking sector that reaches far beyond Illinois. This is a national issue," she said.

The Consumer Financial Protection Bureau, the Federal Trade Commission and the federal banking agencies all could play a role in combating predatory online business lending. But none of them have clear jurisdiction over nonbanks that provide credit to small businesses.

"It is possible that the current online marketplace for small-business loans falls between the cracks for federal regulators," three Democratic senators wrote earlier this week in a letter to the Government Accountability Office.

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