Direct Capital has formed a new division focused on providing financing programs for vendors in the printing equipment industry.

Direct Capital said it wants to speak with vendors that are seeking an innovative, long-term finance partner armed with capital to loan to businesses.

The company wants its recent securitization of $200 million in finance capacity from several major banks to be used toward securing printing equipment for businesses.

A $100 million was secured from Key National Finance and other conduits and banks in April, and another $100 million was renewed from DZ Bank.

Paul Ringuette, vice president of sales for the company, said the decision to form the new division was based on the company’s growing printing equipment vendor base and its success in that vertical market. The approaching Print ’09 tradeshow also factored into the decision, Ringuette said.

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