HomeAdvantage, one of the largest real estate credit union service organizations in the United States, is furthering its expansion in a bid to serve members across the country.
The CUSO has grown its network of certified real estate agents to 48 states across the U.S. The available agents will work to assist members of credit unions throughout the process of purchasing a home and help to connect them with a financial institution to discover possible financing options.
“Offering a national agent network is transformative to our becoming a central provider of real estate relationships; bringing CUs, members and agents together in a way that hasn’t been possible before,” HomeAdvantage CEO Herb Behrens said in a press release Wednesday. “The result of this expanded reach is more leads and loans for our credit union partners and more rewards for their members.”
Plans for expansion began in 2019. The organization partners with over 126 credit unions and mortgage CUSOs that offer its real estate marketing platform.
“In this new housing environment, there has been a shift because people don’t have to live where they work anymore; they can work where they live,” David Gray, the organization's chief experience officer, said in the release. “Our expansion is important because we can now help credit unions secure their purchase mortgage pipeline by serving members who choose to move into areas that are outside the reach of their credit union.”
In tandem with the development of a national network of real estate agents, the CUSO is also in the process of bringing five states within its credit union service areas of coverage and expanding their partnership base to 30 states.
“We are also opening up new markets so that we can partner with more credit unions and help more members,” Behrens said. “By the end of this year, we will have expanded into five new states — Colorado, Michigan, New York, Tennessee and Utah — and will continue this expansion into 2022.”
