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Wendy Arnott

Vice President, Social Media and Digital Communication

Based in Toronto at TD Bank Group’s worldwide headquarters, Wendy leads strategy for social media and digital communication programs that help TD achieve its goals by building stronger relationships through authentic engagement with employees and customers.TD Bank Group is quickly becoming a truly social business, inside and out. The bank recently launched leading-edge enterprise social media to 85,000 employees across North America. Externally, TD has become an industry leader with programs that engage with stakeholders on social media channels, including its proprietary Social Customer Service program which has a team of representatives helping customers via Twitter 24/7.Wendy brings passion and 25 years of experience in all areas of corporate communications with roles that include VP, Corporate Communications at TD and senior roles at other leading organizations.An enthusiastic speaker, Wendy has engaged with audiences at conferences around the world on the subject of social media and TD’s transformation as a social business.