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Sima Reid

Sima Reid

Reid is the president of Reid Group Enterprises, which includes twentytwenty Insurance Services, Broker Self Insurance Solutions and AISLe20. Starting her career with Great West Life, Reid has worked with self-insured plans for more than 35 years. Through Broker Self Insurance Solutions, Reid works with other brokers, helping them consider and manage self-insured plans. Reid built AISle20 in 2014, a private exchange open to independent brokers. As an industry leader, Reid has been featured as a key speaker and educator on various topics that bring innovative ideas and 21st Century technology to employers. As a board member for the Los Angeles Association of Health Underwriters and the 2013 Paladin Award winner, she believes it is critical for independent brokers and agents to work together to inspire action to achieve success. Please contact Reid for more information on self-insurance and private exchanges at (562) 429-6038.