Rob Frankel is a founding partner of Frankel & Anderson, a marketing and advertising agency, specializing in brand creation and brand-driven creative and strategic marketing, funding and positioning of a broad base of existing and start up Internet, retail, trade and corporate clients. Its latest division, i-legions.com, generates high-margin revenue through branding tactics using the Internet as opposed to traditional television advertising. He is the author of a recent book, The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else (ISBN 0967991218). You can contact him at http://www.i-legions.com or call (888) ROBFRANKEL.
Like what you see? Make sure you're getting it all
Authoritative coverage, data and analysis of deals across structured finance markets