Farhan Siddiqi is Bank of America�s senior vice president of online banking. Siddiqi is responsible for all aspects of strategy and development for the bank�s primary online channel, bankofamerica.com, including leading cross-functional teams and partnering with other business segments, products and technology to drive online performance. He joined the bank in 2012 and his additional responsibilities include oversight of research and development and digital product management.Siddiqi has nearly 20 years of experience in profit and loss management, devising strategies, business development and designing products for the e-commerce, financial services, high-tech and consumer industries.Prior to Bank of America, Siddiqi was responsible for leading branded payment solutions at Target, including driving the enterprise loyalty program, growing a multibillion dollar prepaid products business and leading the mobile payments strategy. Prior to this role, he led the strategy and business development for Target's e-commerce business unit and delivered the multichannel strategy for Target.Before Target, Siddiqi was responsible for IT strategy at the software business of GE Healthcare. He was involved in acquisitions and joint ventures and led programs in engineering and service disciplines that resulted from these integrations.In addition to GE, Siddiqi had been involved in software development, distributed computing architecture, e-commerce and mobile solutions, and has worked at technology startups and consulting companies. He is passionate about developing strategy, driving business growth and leveraging technology to transform business.Siddiqi holds a BS in Electrical Engineering from the University of Kansas and an MBA from The University of Chicago.
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