David M. Raab is a principal at Raab Associates Inc., a consultancy specializing in marketing technology and analytics. Raab is also the author of the book The Marketing Performance Measurement Toolkit (Racom Communications). He can be reached at email@example.com or via his blog at http://customerexperiencematrix.blogspot.com/.
Like what you see? Make sure you're getting it all
Authoritative coverage, data and analysis of deals across structured finance markets