At a time when most credit card issuers are pulling back, Alliance Data Systems Corp. is trying to navigate the recession by expanding its private-label portfolio.

Alliance Data Tuesday announced that it issued $709 million, which was upsized from $560 million, of term ABS to investors participating in the U.S. government's Term Asset-Backed Securities Loan Facility (TALF) program. The ABS pertain to the World Financial Network Credit Card Master Note Trust as part of the securitization program for the credit card company's private label credit card banking subsidiary, World Financial Network National Bank. According to a release from the firm, the deal represents the firm's continued strategy of "utilizing various funding sources to achieve an overall balanced funding structure."

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