FICO's new chief executive is starting in defense mode, as the credit-score giant looks to regain the reputation and business it has lost in the wake of the financial crisis.

The analytics company appointed William Lansing chief executive in late January, abruptly replacing five-year head Mark Greene. Now Lansing, 53, must shore up revenue from FICO's eponymous credit-score division, which is facing increasing competition from third parties and even from its own bank and credit bureau customers.

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