New data shows that originations continue to grow in several categories — especially to subprime credit card customers.For bank credit cards, lending to subprime customers increased 41% from 2010 to 2011. Subprime borrowing hit a four-year high in December with 1.1 million new bank credit cards issued, according to a National Consumer Credit Trends Report produced by Equifax [EFX] and is a joint venture of Equifax and Moody's Analytics.

Subprime borrowers made up more than 46% of the market in auto financing last year, and they totaled 31% of 2011 retail credit card originations, Equifax said Thursday.

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