Fifth Third Bancorp Insights

The deal is the latest example of a mainstream bank buying a point-of-sale lender focused on financing home improvement projects.

Bank merger and acquisition activity rebounded this year, led by Fifth Third's $10.9 billion proposed purchase of Comerica. Huntington, PNC and Columbia were involved in some of the other biggest deals announced in 2025.

Proxy advisory firm Institutional Shareholder Services recommended approval of Fifth Third's $10.9 billion proposed acquisition of Comerica.

The fintech specializes in lending to dentists, veterinarians and other solo providers looking to grow or establish their own practice.

The online lender said it applied insights from its partnership with Fifth Third Bancorp in developing a new digital platform it’s marketing to other large financial services companies.

It hasn't stimulated loan demand in ways banks hoped it might, and some CEOs fear future rate cuts might cause companies to hunker down.