Since becoming the first Internet brand to bring a public term securitization, has been an exotic name in auto ABS, wooing investors with odd collateral: 100% online-originated, "super-prime" credit, automated collection.

The dot-com has tapped the market three times since the fall of 1999, for approximately $900 million in deal proceeds. Further, PeopleFirst's track record is threatening to make its deals the best performing pools in auto ABS.

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