U.S. consumers are increasingly using their credit cards rather than tapping home-equity credit lines to pay debts or finance a big purchase, according to Sanford C. Bernstein.

U.S. credit-card loan balances will probably rise to $923 billion this year, outpacing home-equity borrowing by the most since at least 1990, according to data from New York-based Bernstein. U.S. issuers with a heavy concentration in card loans, including American Express, Capital One Financial and Discover Financial Services, are poised to benefit, the firm said.

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