PHOENIX - Last week's industry conference hosted by the American Securitization Forum proved to be anything but the "usual" conference, as Northeast-based members battled a blizzard to attend. Such was the draw of ASF 2005, which included celebrities from Jay Leno to the Securities and Exchange Commission's Paula Dubberly on hand.

Approximated attendance at press time by the ASF was about 1,070 attendees with a 15% to 20% attrition rate, mostly weather related. Despite this, attendees still managed to pack 107 tables for Monday's performance by Jay Leno, where the comedian and late night host noted obesity had gotten to the point where "cheesecake is merely an ingredient" after recently being served cheesecake ice cream.

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