Dominion Bond Rating Service celebrated its first European deal last month - rating the Indus deal from Barclays Capital. Will its "we are different" stance transform DBRS into a competing player against the big three agencies?

How DBRS decides to move forward may be a source of speculation, but the fact that the rating agency chose the "we are different" approach makes natural sense. DBRS believes that investors increasingly challenge rating agency opinions. The agency said that it sets itself apart from its competitors because it isn't driven by a formulaic mantra - it can offer players objective research and aims to build its market share based on credibility and objectivity.

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