PeopleFirst Finance LLC, the company that broke ground last fall with the first all Internet originated transaction, is set to re-tap the asset-backed market full-force with a $200 million auto-backed deal.

"Securitization is a part of our forward financing strategy," said Randy Ellsperman, chief financial officer at the company. "When our company reaches scale, I think that it will be our goal to come to market once per quarter."

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