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Rory Joyce

Co-Founder & Chief Product Officer

Rory Joyce is Co-Founder & Chief Product Officer of CoverHound. He is responsible for all product development efforts for the leading online insurance agency, which has garnered several accolades including 'Best Money Savings Website' from Good Housekeeping and has an industry-leading Net Promoter Score of 75. Rory’s deep understanding of the insurance domain along with his expertise in web technology, marketing, and experience design has been a key driver in the company’s success.Since CoverHound’s inception, Rory has helped fill many roles across product, marketing, and business development as the organization has grown to 85+ employees across two office locations. Along with his co-founders, Rory participated in AngelPad, currently the #1 ranked incubator program in the US, founded by early product managers and engineers from Google. At AngelPad they learned the fundamentals of building a successful technology startup and how to formulate and execute a product vision.Prior to CoverHound, Rory was at Unitrin Direct, a nationwide direct-to-consumer personal lines insurance carrier part of the Kemper family of companies. Starting out as a Data Analyst, Rory worked cross-functionally with marketing, product, finance, and sales teams leading key initiatives involving forecasting, data analyses, and statistical modelling. Rory later shifted his focus to oversee the company's digital marketing channel, successfully growing the channel by triple digits and propelling them to be one of the early insurance leaders in online distribution.Rory holds a degree in Economics from James Madison University. He lives in Oakland, CA with his wife Lennis. He enjoys an active lifestyle and likes to travel, cook, and watch his beloved Mets & Jets.